Helped a client with a disjointed web presence consolidate onto Shopify with a new site design, content audit, brand refresh, and membership sales funnel.
Branding, WordPress Redesign, and eCommerce Overhaul
When Tracey came to me through a referral, she needed a solution to update and elevate her branding and re-imagine two separate WordPress sites and reconfigure her existing tech stack.
Tracey had two separate WordPress sites with content going back at least 5 years. Her online business had grown organically, and certain systems where not functioning optimally to meet her needs. She is as bright and fun as her furniture designs, and her branding and existing sites did not reflect that.
We needed to figure out the right solution to make supporting her business seamless, bring together her two existing sites, and update and refresh the look and feel of her branding to match her personality.
We started out with a tech stack assessment and recommendation, working to rebuild both of her existing sites under one primary umbrella. We opted to continue with WordPress, but utilize the flexible design power of Divi. We chose to shift her existing ecwid store to WooCommerce and add in WooCommerce Subscriptions to support her two paid membership programs.
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"She is a creative genius when it comes to bringing life to the vision of others. "
After the tech stack recommendation, we moved into creating 3 unique brand identities for her primary business — Tracey's Fancy — and two membership programs, The Best You and Posh & Fancy. Each of the membership brand identities ladder up to the overall bright, fun personality of Tracey's Fancy with their own unique identity. The site redesign project included a massive content audit and overhaul and reconfiguration.