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Find the Right Tech Stack Fit

Pixel-wrangler, funnel-filler, and creative-phrasing ideator. I am a lifelong learner and animal lover.
March 17, 2022

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Tech stack decisions giving you a headache or keeping you stuck to move forward? I think every business owner I know has struggled with a tech stack decision at some point. Today, I want to share one of the biggest mistakes I see people make when starting out or needing to reassess their current stack. Read on to learn what to avoid and how to get started on the right foot, or watch the video below.

woman contemplating her tech on computer

First Know What to Avoid

Try not to make your tech stack decisions in a vacuum. What I mean by this is, don’t assess one piece of tech outside of understanding what you want to work alongside of it. Each platform has a variety of functionality differences and integration variability that will allow it to play nicely or not so nicely with other things.

The more direct integrations your tech stack supplies, the better. Otherwise, you end up in a boat where you have to piecemeal together functionality and use a third party integration like Zapier. While Zapier can do some incredible things, keep in mind that each integration point is also a potential failure point.

Often, I think people assume that looking at what to use for their website platform is the first logical step, but you need to understand the holistic functionality of everything you’re wanting to do in business to save yourself a lot of head banging on desk action in the future.

Get Your Tech Stack Right

Ultimately, there is no one “best” tech stack solution for every business type or owner. The tech stack that is going to suit you and your business best needs to align with who you are serving, what you are serving and how you are serving it to them. The first step is to think about your primary business model is. What is the end result that you are providing to people and how are you going to deliver it to them?

The best tech stack for a one-to-one service provider is going to look very different from that of an eCommerce business or one for a digital course creator. A one-to-one service provider will want to think through their customer journey and the systems that will help automate their processes and make clients feel taken care of. Service providers will want to focus more on customer relationship management (CRM) tools like Dubsado or Honeybook. Whereas someone who has online products could have the need for an eCommerce solution, a funnel builder, or both.

Second, you need to understand your content strategy. Take time to think about the type of content that you want to put out into the world and supports the business activities that you are doing. This is the time to consider key social channels and your home-based web platform. If you know that you’re going to be relying on the power of SEO to drive traffic to your website, you probably want to consider a web platform like WordPress that is best known for blogging versus something that might not have as robust features for such content.

Still feeling overwhelmed?

Sometimes you can save yourself a lot of stress and strife by finding a professional that can help guide you through the quagmire of tech stack solutions. As a professional working across multiple functions of digital marketing — not just web design — I have worked within a variety of web, email, funnel, and eCommerce platforms and can add valuable insights into what solutions fit your business model and tech-desires best. It all starts with a chat. Book your Discovery Call today!

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